This is Marc Jacobs Oui!
I just bought this recently so I almost said "it's definitely current" without looking; however, I did look and this color is actually not showing up on Marc Jacobs Beauty right now. I don't know if that's just because they had the 50% off sale recently and it just dropped off because it's out of stock, or if it's actually discontinued. It is still showing up on Sephora, though. (And back to the subject of the color: Sephora's website calls it "magenta violet" - I'm not really sure that clarifies things any further, though!)